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Measuring Churn Rates and Actioning the Results

There is much talk about how to calculate churn, how to reduce it, and how bad it is. But let's look at how we can actually manage it, and what actions we can take given certain metrics. What to do if your Customer Churn Rate is… Low Churn Rate While your churn rate may seem low, and great if it is, it is still important to ensure that the numbers ...

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Forrester Research notes that much of the early excitement surrounding IoT, particularly in business, has focused on efficiency and cost savings. New diagnostics will help improve utilization and maintenance of a host of expensive business assets. But in this age a focus only on cost savings is misplaced. The next stage of IoT w...

B2B companies are witnessing a shift in the sales process from brand-driven to consumer-driven sales. Where outgoing marketing messages were once the primary means by which a customer learned about a business or product, nowadays, prospects glean that information from myriad sources, most notably each other. From photos to product specs to pricing ...

There is much talk about how to calculate churn, how to reduce it, and how bad it is. But let's look at how we can actually manage it, and what actions we can take given certain metrics. What to do if your Customer Churn Rate is… Low Churn Rate While your churn rate may seem low, and great if it is, it is still important to ensure that the numbers ...

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